At the end of September, the Doraville GM plant will finally close its doors for good. In preparation, the auto maker has put the property up for sale and has submitted Requests for Proposals to various developers. According to the AJC, GM hopes to have the property sold by the end of the year.
The way this site is redeveloped will be a “make or break” moment for Doraville. CB Richard Ellis, the real estate broker that GM has brought on to help them with the sale, has set up a website called The Doraville Project that explains the site to potential developers. Here’s what they say:
Located along I-285 northern arc, on the inside of the loop
165+ generally level acres
Dramatic I-285 frontage with unobstructed visibility at grade
Drive-by traffic counts of over 270,000 cars per day
Full-motion expressway interchanges flanking the site east and west at major four-lane North/South regional surface highways, which connect Atlanta’s CBD with its outer suburbs
Expressway on/off-ramps and dedicated site access road sized for major facility “rush hours”
Adjacent to MARTA rail station at the northeastern line’s point of origination
In-place utilities robust enough for a small city and included redundancies
A line-up of city, county and regional governments supportive of dense redevelopment
Potential for public sponsored financing that would substantially offset infrastructure costs
Dramatic good-will potential for “going green”
Situated along Peachtree Road, metro Atlanta’s most celebrated street
It’s obvious from all of this that what the GM site really has going for it is its close proximity to transportation — right off 285, Buford Highway and Peachtree Industrial Blvd, it is also adjacent to the Doraville MARTA station. Definitely prime real estate that is currently not living up to its full potential. In fact, the Atlanta Business Chronicle quotes Dan Reuter from the Atlanta Regional Commission as saying:
“Its access to MARTA is such an advantage [...] if you look at development trends in the coming decades, and gas prices that are likely going to keep rising during that time, this site’s access to mass transit is a tremendous opportunity, and that’s what makes it such an important site for Doraville.”
I hope the current credit crisis doesn’t affect what gets developed. It would be a shame if the current (hopefully temporary) economic situation ends up having a negative effect on our city for the next 30 years.
Edit (3:44pm) – I just received the following press release from the Mayor’s office regarding the GM Plant:
FOR IMMEDIATE RELEASE – May 22, 2008
Contact: Luke Howe 770-883-8452 or luke.howe@doravillega.us
Statement from Mayor Ray Jenkins on GM plant redevelopment
In 1947, General Motors opened its 165 acre assembly plant, transforming Doraville from a sleepy community into a formidable industrial center. Since that time, the City and GM have forged a strong bond and an even stronger friendship. GM made Doraville and it will be sad to see them leave. Much like their arrival, GM’s departure will signal a defining moment for the City.
Our partnership with GM is as strong as ever and we will continue to work closely together throughout the post closing process. We share a common vision with GM, a vision for a transit oriented, mixed-use development complete with office complexes, a new town center and much more.
Doraville is a major gateway into the heart of Atlanta. It is a city teeming with redevelopment opportunities, and we are gearing up for major work throughout the City. At the center of our redevelopment activity, of course, will be the GM property.
Its redevelopment presents many opportunities and it will certainly have a ripple effect throughout the New Peachtree/ Shallowford corridor, an area that is also ripe for revitalization.
We look forward to an upcoming meeting with representatives from GM, at which time we will discuss all the details reflecting our common vision. After the property changes hands, we fully intend to work as closely with the new owners as we have with our friends at GM.
As developments happen, the area news agencies will be the first to know.